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Breath of Fresh Air to Garden Walk

Anaheim Garden Walk

By Press Release, 2011-04-22
ANAHEIM, Calif. – April 20, 2011 – UltraStar Cinemas is bringing its UltraLuxe premium theater concept and brand to its Anaheim GardenWalk location. This marks the second UltraLuxe location for Southern California’s largest privately owned theater group, following the recent opening of an UltraLuxe in Scottsdale, Arizona. The UltraLuxe brand signifies premium amenities such as the UltraMAXimum giant screen experience, Cinema Café, LuxeLounge, and star-class auditoriums for guests 21 and over, that will feature in-seat food options and beer and wine service. The theater will now be known as UltraLuxe Cinemas Anaheim GardenWalk. To celebrate what is being hailed as the biggest summer movie season in history, UltraLuxe Cinemas and media partners 102.7 KIIS-FM and OC Weekly will present the Hot Hollywood Summer, an exciting 14 weeks of blockbuster premieres, entertainment and special events.

UltraLuxe Cinemas’ Hot Hollywood Summer will feature a new blockbuster film premiering every Friday on the 65-foot UltraMAXimum screen, beginning May 6 with Thor in 3D, based on the Marvel Comics superhero. All guests are also invited to attend pre-screening events featuring KIIS-FM and OC Weekly, entertainment and special surprises beginning every Friday at 5:30 p.m. in the LuxeLounge. Movie goers can rely on UltraLuxe all summer long for the biggest and best films, presented with state-of-the-art technologies and upscale amenities at one convenient location. Tickets will be available to the general public at the box office or online at www.ultrastarmovies.com.

“Our goal is to provide the ultimate moviegoing experience by bringing the UltraLuxe premium theater concept to Anaheim GardenWalk,” said John Ellison, senior vice president, UltraStar Cinemas. “From the UltraMAXimum screen and D-BOX motion seats to the Cinema Café and LuxeLounge, we have combined the best in entertainment, dining and technology all in one location. Now that the biggest summer movie season ever is upon us, discerning customers can enjoy blockbuster films in a unique setting that sets a new standard for movie theaters. Instead of simply watching movies, our guests will experience the movies like never before.”

Literally one of the biggest draws of UltraLuxe Cinemas is the 65-foot UltraMAXimum giant screen, delivering breathtaking, larger-than-life presentations of both 2D and 3D films. Powered by Academy Award-winning Christie DLP Cinema® digital projectors and 9.1 channels of crystal clear, seat-shaking cinema sound, the UltraMAXimum screen is truly the best place to experience action/adventure blockbusters such as Thor, Pirates of the Caribbean: On Stranger Tides, Green Lantern and Harry Potter and the Deathly Hallows: Part II. The Cinema Café will serve up gourmet fare including paninis, desserts and specialty coffees, while guests can relax in the two-story LuxeLounge, featuring plush seating, pool tables, views of the Disneyland fireworks and more. Upcoming amenities include beer and wine service, in-theater dining and reserved seating.

The UltraLuxe Cinemas’ Hot Hollywood Summer premiere schedule is as follows:
• May 6 – Thor
• May 13 – Priest 3D
• May 20 – Pirates of the Caribbean: On Stranger Tides
• May 27 – The Hangover: Part II
• May 28 – Kung Fu Panda 2
• June 3 – X-Men: First Class
• June 10 – Super 8
• June 17 – Green Lantern
• June 24 – Cars 2
• July 1 – Transformers: Dark of the Moon
• July 8 – Zookeeper
• July 15 – Harry Potter and the Deathly Hallows
• July 22 – The First Avenger: Captain America
• July 29 – Cowboys & Aliens

UltraLuxe Cinemas is located at Anaheim GardenWalk on the upper level at 321 W. Katella Ave. Free parking for 4 hours is provided with validation at the movie theater. The most convenient parking structure entrance for UltraLuxe Cinemas is off Disney Way. Tickets will be available to the general public for all show times at the box office or online at www.ultrastarmovies.com.

About UltraStar Cinemas
UltraStar Cinemas is headquartered in San Diego County and operates 141 screens at 14 sites throughout Southern California and Arizona. Recognized for pioneering the digital age of cinema, UltraStar was the first theater group in the world to be fully equipped with Pure Digital Cinema® powered by DLP Cinema® technology in all of its locations. In 2009, the company also became the first to offer D-BOX motion seats, which use motion effects specifically programmed for each film to create an immersive experience for movie goers. For more information, visit www.ultrastarmovies.com.



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