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In Service to the Mouse

By Press Release, 2011-01-09

Jack B. Lindquist, who worked for The Walt Disney Company for 38 years and who became Disneyland’s first president in 1988, has written an insightful and humorous 250 page memoir titled “In Service to the Mouse,” just released in mid-December.

Lindquist will do a speaking engagement and book signing hosted by the Anaheim Public Library Foundation at the Canyon Hills Branch of the Anaheim Public Library at 7 p.m. on Thursday, January 20.

Published by Chapman University Press and Neverland Media LLC, along with the Noelle Marketing Group, all based in Orange County, CA, the publication took close to four years to produce. It skillfully traces Jack’s many experiences beginning as a 28-year-old Advertising Manager for the Park to his crucial involvement in Walt Disney World, EPCOT Center, Tokyo Disneyland, Paris Disneyland as well as the original Disneyland in Anaheim, CA.

Known as one of the most creative and knowledgeable marketing men of this century, Lindquist’s memoir includes more than 60 chapters, each its own individual and unique story of his many experiences with the company. A well-known maverick, Lindquist is credited with creating many of the unique marketing programs and special entertainment events that have made Disney attractions around the globe so successful.

Authored with the assistance of Melinda J. Combs, the book also discusses Lindquist’s valued relationships with Walt Disney, Card Walker, Marty Sklar and Michael Eisner, as well as his interesting meetings with such notable leaders as Bobby Kennedy, the Shah of Iran and Imelda Marcos.

“I’ve been fortunate to have been associated with an extremely creative company at a very unique time in its history,” said Lindquist. “My goal with this book has been to share, in my own style, the very special memories I have had over my lifetime of serving the mouse.”



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