Past News

2017-09-22

Art In Public Places

2017-09-01

Theater and Dance Funding

2017-08-12

August Newsletter is here

2017-07-30

Wings Over Anaheim

2017-07-05

Healthy Youth and the Arts

2017-07-03

PARADE is Now Open

2017-05-25

Arts and the City - Proposals to Anaheim City Council

2017-05-25

APAC Vision for Performing Arts Center

2017-04-27

May Newsletter Is Here

2017-03-24

The Distinguished Citizen

2017-03-16

Arts Funding To Be Eliminated!

2017-03-01

March at the MUZEO

2017-02-24

The Children's Festival 2017

2017-02-23

Kids And The Arts

2017-01-25

February Newsletter is here

2017-01-22

20th Century Women

2017-01-20

Raffles v Opportunity Drawings

2017-01-18

Broadway Concert Gets Its Own Site

2016-11-24

AAC December Newsletter

2016-11-01

Looking for Event Coordinator

2016-10-26

November Newsletter is Here!

2016-09-28

October Newsletter

2016-09-27

TADA! Dance and Theatre Credentials Coming to California

2016-05-06

Paints and Good Food

2016-05-03

Crowdfunding for Children's Festival

2016-04-26

Dance and Drama One Step Closer

2016-02-26

From the March Newsletter

2016-02-26

March Newsletter

2015-10-04

Sacred Arts Festival Videos Now Available

2015-10-02

Arts Council Takes A Chance

2015-08-13

On Summer Break

2015-07-06

Arts Council Elects New President

2015-07-03

Grants and Scholarships

2015-04-23

Santa Ana Invests in Artists!

2015-04-15

Annual Soiree was Heroic

2015-03-18

Arts Council Annual Soiree Details

2015-02-02

Schools Turnaround With The Arts

2014-12-08

December Newsletter is here.

2014-12-08

Superheroes Campaign - One Month Left

2014-10-26

Music Therapy Reduces Depression in Kids

2014-09-27

Anaheim's Big Fish Nearly Open

2014-09-02

New Arts Season Begins

2014-08-13

We are on a brief recess

2014-06-09

Art and the Brain

2014-06-09

Awards Night at Arts Council

2014-02-09

The Mannequin Experiment

2014-01-18

Arts Council Theatre Night

2014-01-09

New Year: New Look. Our Website Changes

2014-01-02

Happy New Year to all our Readers

2014-01-01

The Role of Theatre in Anaheim

2013-11-25

OC Choral Society Plans Big Move to Anaheim

2013-11-10

Updates Today

2013-09-26

Art for Others’ Sake

2013-08-26

Sacred Arts Festival Moves Into 1st Gear

2013-07-17

Looking Back at the Last Few Months

2013-06-20

Why Arts And Humanities Matter

2013-05-29

Catch-up Time

2013-05-04

From STEM to STEAM

2013-04-18

Grant opportunities for older artists

2013-04-08

Arts Council Theatre Night Out

2013-04-08

The Taste of the Arts is Back

2013-03-25

Arts Council Ponders After School Arts Classes

2013-03-25

Congrats to Anaheim Ballet

2013-03-05

Public Forum on After School Arts Education

2013-02-15

Well Deserved Recognition for Becky Areias

2012-12-18

New Performing Arts Center - a Call to the City

2012-11-29

Reflections on the Fall Festival and the Art Crawl

2012-11-24

Champion for the Arts, 2013 - the Race Begins!

2012-11-23

Editor's Pick - What To See Over The Holidays

2012-10-24

Come Together Gets Props in City Council

2012-09-25

What's On In Anaheim?

2012-09-03

The Quest for AIPP

2012-06-30

Wind of Change for Arts Council

2012-06-30

When The Arts Feel The Pinch

2012-05-31

Children’s Festival 20 Years Old

2012-05-05

Hoagy Holguin named as Champion of the Arts

2012-04-27

Wine and Cheese Soiree at the Anaheim White House

2012-04-14

CI Music 'Wows' Arts Council

2011-12-09

Nutcracker Opens December 10th. What a treat!

2011-12-02

Photochemical Art Drips With Strange Noir

2011-11-13

The Heritage Forum: an Opinion

2011-10-16

Art in Public Places

2011-09-01

Bruno Gives Huge Boost to Local Non-Profits

2011-08-17

The Living Tradition Sets Out Full Program

2011-08-07

The Art Crawl Cometh

2011-06-04

Scholarship Winners Share Their Art

2011-05-19

Our invitation to YOU – join our summer party at Battle of the Dance

2011-05-03

Artists Wanted!

2011-03-14

Arts EXPO! Hailed a Success

2011-03-05

Did the News Disappear?

2011-02-13

Arts EXPO! Planned for March

2011-02-02

New Art Experience in Downtown

2011-01-09

An Hour of Inspiration

2011-01-06

Board Member hit by Police Car

2010-11-12

Awards for Art in Public Places

2010-11-07

Gallery Opens in Downtown Anaheim

November Newsletter Ready

By Editor, 2017-10-28

The Arts Council November Newsletter is now available. You may read it here.



 
Ten Rules to Success in Fundraising

By Gail Perry, 2017-10-28

Hello Anaheim Arts Council,

I wish I had a dollar for every time someone has talked about "hitting someone up."

Yuck. It's just not a productive or happy way to think about fundraising.

In my most recent board retreat, we all agreed to never, ever use that phrase again. :)

Here's the issue: People who don't understand fundraising devalue this important work. They lower it down into a base level of begging.

They just don't get that the work of fundraising -when done correctly - can be full of white light.

So today, I am launching an email series called 10 Rules for Fundraising Success That Every Board Member Must Know.

Over the next 3 weeks I'll discuss the 10 important rules that all board members need to understand about fundraising.

I'm extracting this content from my new education program, The Board Member's Guide to Fundraising. And I'm sharing all of this with you for two reasons:

  • to help you - right now - educate yourself and your board members, AND
  • to give you a taste of my new video series designed just for board members who want to learn more about fundraising.

Alert: The following is written specifically for board members! You can find the entire article on my blog here.

Rule #1 for Board Members: Fundraising is based on relationships with donors, not asking.

If you’re a dedicated, hardworking board member, you’re probably interested in doing a terrific job. And you often deal with the topic of fundraising:

  • "How can we increase revenue so that we can serve more people?"
  • "What kind of fundraising should we be doing?"
  • "What should be my role? So if you want to make smart decisions about your organization’s fundraising, then you’ll want to understand how 21st century fundraising works."

So if you want to make smart decisions about your organization’s fundraising, then you’ll want to understand how 21st century fundraising works.

Today, fundraising is more than a simple transaction.

That may have been last century's view of fundraising, but it's not how it works today.

Now we’re much more sophisticated in how we build long term relationships with supporters . . . so that the asking is really easy.

So we fundraisers work to build up overall relationships with donors so that they love us, enjoy our cause, and want to help. Then they will say yes when we ask for their support.

Fundraising is based on relationships with donors, not asking.

And frankly, most donors already have some type of relationship with an organization before they give.

So they’ll be asking themselves “what was my experience like with this nonprofit?" If your donor’s given previously, your donor may ask himself:

  • “Have I heard from them since I gave my last gift?”
  • "Was their material interesting to me? Is it relevant?"
  • "What kind of impact do they really make?"

So fundraising is not simply asking for money. It’s not a one-time activity. All of our communication and engagement with donors builds up to the ask. Everything we’ve done with the donor before we ask, impacts whether they say yes.

A fundraising appeal is the culmination of all our work. So the communication and the thanking for prior gifts has got to be done beautifully if you want to be successful.

  • Your donor newsletters are really important.
  • The thank you process after someone gives is really important.
  • Engaging with your donors is vital if you want to develop the relationship.

Fundraising is a long term proposition.

Relationship-building with our donors simply takes time. So fundraising success is a long term proposition.

Success raising money does not happen overnight. It builds and builds as your donors get to know you, and become engaged with your organization, and they keep giving.

So as a board member, you really want to be focusing on building donor relationships. Because that’s how your organization can develop reliable cash flow from fundraising.

Smart fundraising = reliable, sustainable cash flow.

What every nonprofit is after, ideally, is a cadre of donors who will stick with you and keep giving year after year - providing a consistent, reliable stream of income to fund your organization’s work.

Smart board members usually want to see their mission expand so that you can do even more good work. That means attention to the entire process of fundraising.

Your number one job is to understand how 21st century fundraising works so that your organization can prosper.

Don't forget: Fundraising in the very largest sense, is all about making the world a better place.

Your organization needs you to be at your best. Thanks for reading this, and thanks so much for your service on the board of this very special nonprofit!

Dedicated to your organization's fundraising success,

Gail Perry

Gail Perry
MBA, CFRE
gail.p@gailperry.com
http://firedupfundraising.com

PS

Hope you enjoyed this excerpt from my new board fundraising education program. If you'd like to give your board members a concise overview of fundraising, then get them my new video series:

The Board Member's Guide to Fundraising: 10 Rules for Success Every Board Member Should Know.

They'll get 10 short video segments outlining how fundraising works today - to help your organization bring in the funding it needs, to expand its mission and better serve the world.

The early-bird, pre-launch price is an investment of only $279 until next Tuesday, when the price goes up. If you have questions, shoot me an email and I'd be happy to respond!



 


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